Gender-based issues typically manifest as discrimination and equity problems rooted in the different roles and stereotypes that society imposes on women and men. There is ample evidence that gender inequalities and restrictive norms negatively impact health; however, far fewer studies have focused on testing solutions. Identifying individuals' attitudes toward gender equality and potential sexist attitudes and behaviors is not sufficient on its own. In order for these sexist attitudes and behaviors to transform into more egalitarian attitudes, educational programs on gender equality must be designed, implemented, and their effects determined. This is because education is the best tool for bringing about and sustaining change in relation to gender equality. Education has a significant impact on individuals' awareness of gender inequalities in society, the formation of social consciousness regarding gender equality, and ensuring the continuation of this egalitarian structure in democratic societies. Discussions on gender education are intense but fragmented. Therefore, the aim of this research is to conduct a needs analysis regarding the level and content of gender education and to develop recommendations on the level and content of effective education.
In today's society, where divorces and unhappy marriages are rapidly increasing, healthy marriages are more difficult to achieve than in the past. The main reason for this is that societies undergoing rapid change are under pressure from modernism, weakening traditional structures and preventing new behavioral patterns from taking root. In our time, building strong families through healthy marriages has become much more important. The more solid and healthy the foundations of a family are within a community, the more solid and healthy the society formed by that family will be. Healthy generations are raised in a family environment. For this reason, this project focuses on newly married couples who are just starting to build a family. Gender education for newly married individuals, who are at the forefront of the family where gender roles are first observed and gender identities and inequalities are reproduced and developed, plays an important role in overcoming gender-related problems. This study focus on newly married couples, i.e., young people or young adults, also highlights the global opportunity to address gender-based constraints on health and well-being at an early age to ensure that young people benefit from their effects throughout their lives and offers the opportunity to prevent gender-based health inequalities through early intervention. Interventions targeting gender roles in newly married couples continue, but very few address the underlying causes expected for the intervention to be the underlying behavioral change mechanisms expected for the intervention to be effective. To increase the effectiveness of the intervention, new tools in behavioral science, such as the COM-B model (competence, opportunity, motivation, and behavior), have been used to understand behaviors in intervention development.
The main purpose of the COM-B model is to determine what needs to change to create behavioral change and what needs to be done. Behavioral change requires understanding the factors that drive behavior. To address this, researchers Michie and colleagues developed a model called the COM-B model. According to this model, for behavioral change to occur, the individual must have sufficient ability and opportunity, and their motivation must increase (West and Michie, 2020). In the model, to create behavioral change, individuals' abilities and opportunities are identified, their motivation is increased, and behavioral change is created. In the model, ability includes the physical and psychological capacity that the individual possesses to perform the behavior. Opportunity encompasses the physical and social factors that influence an individual's ability to perform the behavior. Motivation is a process that involves the individual's decision-making and implementation for the behavior to occur (West and Michie, 2020; Ögel and Şimşek, 2023). There are nine intervention initiatives around the center to implement the model: education, persuasion, encouragement, coercion, instruction, restrictions, environmental restructuring, modeling, and activation. Education ensures that the person's level of knowledge is increased. Persuasion is the use of communication to change the person's feelings about the behavior and to bring about behavioral change. Incentives reward the person for behavioral change. Pressure creates the expectation of punishment or penalty. Restrictions involve using rules to create change in the target behavior. Environmental restructuring involves changing the physical and social environment. Instruction involves acquiring and developing skills. Modeling provides a situation for the person to imitate or take as an example. Enabling refers to initiatives that reduce barriers by increasing skills and opportunities. Therefore, the COM-B model can provide a systematic framework for designing and implementing gender education interventions in newly married individuals to increase the effectiveness of intervention programs. This is because there is a lack of evidence on instilling and implementing egalitarian gender roles in newly married individuals, and research is needed to apply the COM-B model to objectively reflect its impact. In this study, numerous strategies and techniques will also be designed and adapted to optimize the gender education program and provide practical evidence, guided by this theoretical model.Improving quality in public health practices is possible by facilitating behavioral change in individuals (Michie et al., 2011). Controlling unhealthy behaviors is considered the ultimate goal of health professionals working in this field. The best way to achieve this goal is to provide services that comprehensively assess the individual's environment and surroundings. One such service is home visits. This is because home visits enable the creation of healthy communities and the provision of comprehensive healthcare in many areas to individuals, families, and community groups. Therefore, home visits are an important initiative in terms of monitoring couples in their environment, addressing all factors, observing mistakes made, and intervening immediately.
