Phase 1 \[Model calibration\]: Recruit up to 1,000 Fitbit users for a 4 week pilot study. Nudge content and timing will be varied randomly in order to collect training data to prime the RL architecture prior to Phase 2.
Phase 2 \[Performance evaluation\]: Recruit up to 12,000 Fitbit users for a 60 day study in which they are randomized evenly between the following 4 arms:
\[Control\] No nudges Randomly selected nudges from the custom nudge library, delivered at constant time and frequency Behavior science (BS)-only nudge agent PEARL agent
Phase 3 \[Micro-randomized Trial (MRT) \& LLM Feasibility\]: Recruit up to 6,000 Fitbit users for a 60 day study in which they are randomized evenly between the following arms:
Behavior science Micro-randomized Trial (BS-MRT): Once per day users will be randomized across the below factors, and receive a message written by a behavior scientist (the same messages from Phase 1 \& 2).
COM-B Theme: 6 themes, and 1 control (no nudge) Time of day: 3 timeframes, and 1 control (no nudge) Large Language Model Micro-randomized Trial (LLM-MRT): Once per day users will be randomized across the below factors, and receive a message written by a large language model.
COM-B Theme: 6 themes, and 1 control (no nudge) Time of day: 3 timeframes, and 1 control (no nudge) Large Language Model + Reinforcement Learning (LLM-RL): Once per day, a reinforcement learning model will run to select the optimal COM-B theme and time of day (the same RL model from Phase 2 Arm 4). The nudges will be selected from a repository that is written by a large language model (LLM).
Primary Purpose:
Phase 1: Model calibration Phase 2: Evaluate performance on step count Phase 3: Micro-randomized Trial (MRT) \& LLM feasibility
