Testing Non-nutritive Sweetener Labels in Chile

Participants will complete an online randomized experiment programmed in Qualtrics. After providing informed consent, participants will be randomly assigned to view 1 of 3 types of labels: a neutral control label, a rectangular label stating "contains non-nutritive sweeteners, not recommended for children" (i.e., Chilean NNS label), or an octagonal label stating "contains non-nutritive sweeteners" (i.e., Colombian NNS label). Participants will view their assigned label on 4 similar products (one unsweetened, one sweetened with sugar, one sweetened with non-nutritive sweeteners, and one sweetened with both sugar and non-nutritive sweeteners) displayed in random order and complete a task where they identify which product(s) contain non-nutritive sweeteners and select one of the products to purchase for their child. During this task, in all arms, products will also display Chile's current nutrient warning labels when applicable. This task will be repeated 3 times, each time with a different product category (i.e., fruit drinks, yogurts, breakfast cereals), with categories displayed in random order. After the selection/identification tasks, participants will view their assigned labels on 2 products containing non-nutritive sweeteners (i.e., flavored milk and cereal bar). For each product, participants will rate the perceived message effectiveness of the label and perceived product healthfulness. Lastly, after all product exposures, participants will rate their intentions to limit their child's non-nutritive sweetener consumption.