mHealth Behavioural Intervention to Increase Breast Cancer Screening Rates Among Members of the Public

This study involves a randomized controlled trial to asses the effectiveness of a health communication program using specifically designed materials using behavior science and behavior change principles. Materials were designed based on findings derived from a scoping review and interviewing Malaysian women through a series of qualitative interviews to determine the barriers and facilitators of attending breast cancer screening. The interview also investigated women's preferences for certain characteristics in a health message and health communication program that would motivate them to attend screening. Participants in the main experimental group will be compared with a control group, and another group which undergoes a standard health communication program.