Masculine Norms and Skin Care Knowledge, Attitudes, and Behaviors

This purpose of this study is to examine whether a man's adherence to traditional masculine norms correlates with his skin care attitudes or behaviors. A stronger understanding of these associations may enable dermatologists to better understand their patient's perception of skin care. The utility of this knowledge lies in creating outreach interventions and informing risk stratification. The study also seeks to determine whether skin care knowledge varies by adherence to masculine norms. This knowledge can be used to guide patient education in a clinical setting.